Red for life

Levi Strauss & Co. has long been a leader in the fight against HIV & AIDS... in fact, Levi Strauss & Co. were one of the first companies to recognize the pandemic as an issue in the early 1980's in San Francisco.
Since then, Levi's® has donated over $50 million to HIV & AIDS related initiatives around the world.

This is testament to our 154 year heritage and strong commitment to the values of integrity, courage and empathy. Because HIV is a global issue that affects so many of the people that love Levi's® jeans, getting involved in the fight is just the right thing to do.

In Africa, HIV prevalence is particularly devastating. Recent studies estimate that 1 in every 4 people are HIV positive in South Africa; and in certain age and race groups, that picture is far worse.

A pandemic this severe demands we each take responsibility. Not only being responsible in our own actions - for example, wearing condoms and testing ourselves regularly for HIV - but taking responsibility for helping to create the mind shifts necessary so that the spread is stopped. HIV is OUR problem and the solution is to 'Work it out for Yourself'.

Over the last 4 years, the Levi's® Red For Life programme has distributed over 1.5 million Levi's® branded condoms. Together with our NGO partner New Start, we have currently brought HIV testing to over 196,000 people... a number that continues to grow. And together with our musician and celebrity friends, we've opened up discussions around the variety of ways there are to "Work it out for yourself".

Our impact grows every day from these efforts; as does our commitment and our belief that together, we can turn things around.

Join us. Work it out for yourself.