BEHIND EVERY ORIGINAL

MEET THE ORIGINALS

We've always been behind originals with stories worth telling.
Our Global Brand Ambassadors Doechii, ROSÉ, Shai Gilgeous-Alexander, Stefanie Giesinger and Questlove are writing theirs in denim. See how their style and stories are shaping what's next.

"When you're making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say."

- Doechii

"When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world."
- ROSÉ

THE DENIM ICONS BEHIND THE ICONS

  • LEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREY

    Levi's® Men's 501® Original Shrink-to-Fit™ Jeans - Grey

    Levi's® Men's 501® Original Shrink-to-Fit™ Jeans - Grey

    R1 499
    R1 499
    Quick Add
  • LEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN IN

    Levi's® Women's Loose Boot Jeans - Med Indigo - Worn In

    Sale

    Levi's® Women's Loose Boot Jeans - Med Indigo - Worn In

    R1 119
    R1 599 R1 119
    30% OFF
    Quick Add
    Sale
  • LEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACK

    Levi's® Men's 578™ Baggy Cargos

    Sale

    Levi's® Men's 578™ Baggy Cargos

    R1 259
    R1 799 R1 259
    30% OFF
    Quick Add
    Sale
  • LEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN IN

    Levi's® Women's Wedgie Slim Jeans

    Sale

    Levi's® Women's Wedgie Slim Jeans

    R979
    R1 399 R979
    30% OFF
    Quick Add
    Sale
  • LEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN IN

    Levi's® Women's Loose Boot Jeans

    Sale

    Levi's® Women's Loose Boot Jeans

    R1 119
    R1 599 R1 119
    30% OFF
    Quick Add
    Sale
  • LEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOUR

    Levi's® Men's Standard Type 3 Trucker Jacket

    Sale

    Levi's® Men's Standard Type 3 Trucker Jacket

    R1 399
    R1 999 R1 399
    30% OFF
    Quick Add
    Sale
  • LEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOUR

    Levi's® Women's Dry Goods Waffle Cap-Sleeve Tee

    New to Sale
    Sale

    Levi's® Women's Dry Goods Waffle Cap-Sleeve Tee

    R419
    R599 R419
    30% OFF
    Quick Add
    Sale
  • LEVI'S® MEN’S 578™ BAGGY JEANS - MED INDIGO - WORN INLEVI'S® MEN’S 578™ BAGGY JEANS - MED INDIGO - WORN INLEVI'S® MEN’S 578™ BAGGY JEANS - MED INDIGO - WORN INLEVI'S® MEN’S 578™ BAGGY JEANS - MED INDIGO - WORN INLEVI'S® MEN’S 578™ BAGGY JEANS - MED INDIGO - WORN IN

    Levi's® Men’s 578™ Baggy Jeans

    Levi's® Men’s 578™ Baggy Jeans

    R1 299
    R1 299
    Quick Add
  • LEVI'S® MEN'S RELAXED TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S RELAXED TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S RELAXED TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S RELAXED TYPE 3 TRUCKER JACKET - MULTI COLOUR

    Levi's® Men's Relaxed Type 3 Trucker Jacket

    Sale

    Levi's® Men's Relaxed Type 3 Trucker Jacket

    R1 259
    R1 799 R1 259
    30% OFF
    Quick Add
    Sale
  • JADINE DENIM CAMI TANK DAZZLE ME TANKJADINE DENIM CAMI TANK DAZZLE ME TANKJADINE DENIM CAMI TANK DAZZLE ME TANKJADINE DENIM CAMI TANK DAZZLE ME TANK

    Levi's® Women's Jadine Denim Cami Tank

    New to Sale
    Sale

    Levi's® Women's Jadine Denim Cami Tank

    R769
    R1 099 R769
    30% OFF
    Quick Add
    Sale

"Whether it's sports, it's art, it's architecture, it's carpet in my house, I draw inspiration from almost anything and everything." - Shai Gilgeous-Alexander

"My parents had given me a three-quarter length Levi's jacket when I was a sophmore in high school. And I went to this performing arts high school, and had a kid just put everything all over it. Like he just took acrylic paint and just did this Jackson Poolock-esque creation. When I rocked it for lunch period, my future partner in The Roots was amazed. He was like, 'Your mom let you do that to that jacket?' I was like, 'Yeah.' And he was like, 'Yeah, it's dope.' And that's the beginning of The Roots. A jacket." - Questlove

Shop Trucker Jackets and Start Your Story

"My off-duty favorite. Cozy, undone, and effortless."
- Stefanie Giesinger

Originals have one thing in common: a story worth telling. And the best are written in denim.