BEHIND EVERY ORIGINAL

MEET THE ORIGINALS

We've always been behind originals with stories worth telling.
Our Global Brand Ambassadors Doechii, ROSÉ, Shai Gilgeous-Alexander, Stefanie Giesinger and Questlove are writing theirs in denim. See how their style and stories are shaping what's next.

"When you're making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say."

- Doechii

"When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world."
- ROSÉ

THE DENIM ICONS BEHIND THE ICONS

  • LEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREYLEVI'S® MEN'S 501® ORIGINAL SHRINK-TO-FIT™ JEANS - GREY

    Levi's® Men's 501® Original Shrink-to-Fit™ Jeans - Grey

    Levi's® Men's 501® Original Shrink-to-Fit™ Jeans - Grey

    R1 499
    R1 499
    Quick Add
  • LEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - MED INDIGO - WORN IN

    Levi's® Women's Loose Boot Jeans - Med Indigo - Worn In

    Levi's® Women's Loose Boot Jeans - Med Indigo - Worn In

    R1 499
    R1 499
    Quick Add
  • LEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACKLEVI'S® MEN'S 578™ BAGGY CARGOS - BLACK

    Levi's® Men's 578™ Baggy Cargos

    Levi's® Men's 578™ Baggy Cargos

    R1 799
    R1 799
    Quick Add
  • LEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN INLEVI'S® WOMEN'S WEDGIE SLIM JEANS - MED INDIGO - WORN IN

    Levi's® Women's Wedgie Slim Jeans

    Sale

    Levi's® Women's Wedgie Slim Jeans

    R979
    R1 399 R979
    30% OFF
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    Sale
  • LEVI'S® MEN'S TYPE II TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® MEN'S TYPE II TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® MEN'S TYPE II TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® MEN'S TYPE II TRUCKER JACKET - MED INDIGO - WORN IN

    Levi's® Men's Type II Trucker Jacket

    Sale

    Levi's® Men's Type II Trucker Jacket

    R1 749
    R2 499 R1 749
    30% OFF
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    Sale
  • LEVI'S® WOMEN'S CROPPED '90S TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® WOMEN'S CROPPED '90S TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® WOMEN'S CROPPED '90S TRUCKER JACKET - MED INDIGO - WORN INLEVI'S® WOMEN'S CROPPED '90S TRUCKER JACKET - MED INDIGO - WORN IN

    Levi's® Women's Cropped '90s Trucker Jacket

    Levi's® Women's Cropped '90s Trucker Jacket

    R1 799
    R1 799
    Quick Add
  • LEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN INLEVI'S® WOMEN'S LOOSE BOOT JEANS - LIGHT INDIGO - WORN IN

    Levi's® Women's Loose Boot Jeans

    Levi's® Women's Loose Boot Jeans

    R1 599
    R1 599
    Quick Add
  • LEVI'S® WOMEN'S ESSENTIAL RACER TANK - NEUTRALLEVI'S® WOMEN'S ESSENTIAL RACER TANK - NEUTRALLEVI'S® WOMEN'S ESSENTIAL RACER TANK - NEUTRAL

    Levi's® Women's Essential Racer Tank

    New to Sale
    Sale

    Levi's® Women's Essential Racer Tank

    R279
    R399 R279
    30% OFF
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  • LEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOURLEVI'S® MEN'S STANDARD TYPE 3 TRUCKER JACKET - MULTI COLOUR

    Levi's® Men's Standard Type 3 Trucker Jacket

    Levi's® Men's Standard Type 3 Trucker Jacket

    R1 999
    R1 999
    Quick Add
  • LEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOURLEVI'S® WOMEN'S DRY GOODS WAFFLE CAP-SLEEVE TEE - MULTI COLOUR

    Levi's® Women's Dry Goods Waffle Cap-Sleeve Tee

    New to Sale
    Sale

    Levi's® Women's Dry Goods Waffle Cap-Sleeve Tee

    R419
    R599 R419
    30% OFF
    Quick Add
    Sale

"Whether it's sports, it's art, it's architecture, it's carpet in my house, I draw inspiration from almost anything and everything." - Shai Gilgeous-Alexander

"My parents had given me a three-quarter length Levi's jacket when I was a sophmore in high school. And I went to this performing arts high school, and had a kid just put everything all over it. Like he just took acrylic paint and just did this Jackson Poolock-esque creation. When I rocked it for lunch period, my future partner in The Roots was amazed. He was like, 'Your mom let you do that to that jacket?' I was like, 'Yeah.' And he was like, 'Yeah, it's dope.' And that's the beginning of The Roots. A jacket." - Questlove

Shop Trucker Jackets and Start Your Story

"My off-duty favorite. Cozy, undone, and effortless."
- Stefanie Giesinger

Originals have one thing in common: a story worth telling. And the best are written in denim.