The apparel industry is facing an over-consumption crisis. And Levi’s® is not exempt from the problem. Over the past decade, we’ve been taking actions to change that – like finding new ways to produce, new ways to source, and innovations that use less water and energy. Learn more.
Our latest campaign leans into our history of high-quality products that are made more responsibly and made to last longer, all to offer one simple suggestion: Buy better. Wear longer. It’s a proposition and a promise. We’ll keep making products that stand the test of time, and you keep wearing them as long as possible.