A NEW COLLECTION OF EVERYDAY ESSENTIALS

INTRODUCING LEVI’S® GOLD TAB™


YOUR NEW PRIMARY PIECES

Hey, don’t stop what you’re doing! But do it a little more Gold Tab™. Our new collection, inspired by the outdoors-is-indoors lifestyle of Northern California, is made to love, layer and last. A bit retro collegiate, a lot low-key cool, they’re seasonless, too—crafted in vintage-y primary colors of hella-soft, super-peached French cotton terry, fleece, flannel and other feel-good fabrics.


WAIT—WHAT’S THE DIFFERENCE BETWEEN FLEECE AND FRENCH COTTON TERRY?

First, they’re both insanely comfy. They’re both midweight knit fabrics with smooth outer sides. But turn them inside-out: Fleece has shredded yarn loops (the warm fuzzies—Gold Tab™ Half-Zip Hoodie, Practice Pants and Practice Crew) and French cotton terry has pillowy piles of intact yarn loops (ultra-cozy, swank and breathable in every season—Gold Tab™ Sweats and Joggers).

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AND, UM, “SUPER-PEACHED?”

No orchards, smoothies or juicers involved. “Peaching” is the process of brushing a fabric until it’s as soft and plush as—well, peach fuzz. For Gold Tab™ sweats, we chose French cotton terry for its excellent drape. We peached the surface so it’s really soft. Then we peached it again so it’s really, REALLY soft. Super-peached. The plushest, comfiest sweats you can wear. Now layer.


“WE PLAYED WITH THE STYLING, PROPORTION AND TEXTURE, SO WHEN YOU’RE LAYERING, THERE’S ATTITUDE.”
—JENNY CARLIN, DESIGN DIRECTOR, LEVI’S® GOLD TAB™


“WE PLAYED WITH THE STYLING, PROPORTION AND TEXTURE, SO WHEN YOU’RE LAYERING, THERE’S ATTITUDE.”
—JENNY CARLIN, DESIGN DIRECTOR, LEVI’S® GOLD TAB™

HAVE A GOLD TAB™ DAY

Your place for great looks, head-to-tonal.


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