Now you can actively participate in our Buy Better, Wear Longer initiative. If you have jeans that you no longer wear, you can pass them on and give them new life.  We will be running a jeans collection drive from September in partnership with Clothes To Good.

We are calling all conscious consumers to donate their pre-loved jeans (any brand) at one of our Levi’s® Stores. The jeans that are donated will be handed over to Clothes To Good, a social enterprise that is value centred, fully inclusive and a green ecosystem. They help to create employment for women in need in South Africa and in doing so ensure that jeans do not end up in landfills.

Among the organisation’s initiatives is its micro-business programme, which currently empowers 108 women – 56 of whom have children with disabilities – to become successful entrepreneurs in their communities by selling recycled, pre-loved clothes. Jeans that are not in a re-sellable condition are upcycled into new items including toys for children with disabilities.

By donating your pre-loved jeans you are helping to create a more circular economy and creating a sustainable fashion future.

Consumers that donate will be rewarded with a voucher for 20% off a new pair of Levi’s® jeans redeemable at a Levi’s® Store.

Fans in the Sandton area will then have the opportunity to purchase a limited-edition range of upcycled home and lifestyle products made from the Levi’s® donated jeans with proceeds going to Clothes For Good. Look out for the pop-up n Sandton City Mall, near the Levi’s® Store from the 28th of September to the 4th of October 2021.

Please support this initiative by visiting one of the following participating Levi’s® Stores – Waterfront, Century City, Cavendish, Tyger Valley, Sandton, Eastgate, Cresta, Clearwater, Fourways, Menlyn, Mall of Africa, Centurion, Mall of the North Polokwane, Gateway, Pavilion, I’langa (MP).

More about Clothes to Good.

Clothes to Good can responsibly recycle and up-cycle jeans through a fully inclusive green ecosystem. Their team are able to weigh, sort and categorise donated jeans.

This sorting process is guided by the European Union Waste Hierarchy for textile recycling and all Levi’s®  apparel collected will be recycled on levels 1 – 4.

  • – Any items that are re-usable in their current form will be used to help mothers of children with disabilities to start their own micro-businesses selling this product.
  • – All jeans that cannot be re-used in their current form will be assessed for up-cycling. These items will be processed into Early Childhood development and disability specific toys/resources.
  • – Additionally, we will be upcycling a portion of the donated denim into various Levi’s® home and lifestyle products to be sold at the Sandton pop up, with proceeds going to Clothes To Good.

Get more up to date with the good they are doing at www.clothestogood.com


Levi Strauss South Africa (Pty) Ltd:  Jeans exchange Terms & Conditions: 

  1. This offer is valid from 9:00 on the 1st September 2021 until 23:59 on the 30th November 2022, or until Levi Strauss South Africa (Pty) Ltd decides to end the offer. If the offer is brought to an end before the above mentioned date, any vouchers that have been issued, and are already in circulation, will still be valid until 23:59 on the 30th November 2022.
  1. Mechanic: 
  • Bring your old/used jeans into a Levi’s® mainline store and donate them to us. (no outlets)
  • We will pass these donations onto NGO, Clothes to Good.
  • Clothes to Good, will distribute to entrepreneurs for re-sale and upcycle into other products.
  • For the above donation to a good cause you will receive a 20% voucher off your next Levi’s® jeans purchase. (No discounted product, jeans only)
  • The voucher is valid until 23:59 on the 30th November 2021.
  1. Rules:
  • Once you have donated your jeans and received your voucher, the transaction will not be reversed.
  • Jeans donated have to be of a wearable condition, the store employees and managers will use their discretion and have the right to refuse your donation.
  • Your voucher can be used to purchase any one pair of full price jeans in the participating Levi’s® stores.
  • You must use your voucher before the 23:59 on the 30th November 2021, after this date the voucher will be invalid.
  1. By participating in this offer, all participants accept and agree to abide by these rules and terms and conditions.
  1. Neither Levi Strauss South Africa (Pty) Ltd and their respective advertising, media and PR agencies, nor their trading partners shall be liable in any way whatsoever for any loss, damage or costs, howsoever arising, suffered by a participant of this offer.
  1. Under no circumstances shall the retailer be liable to anyone who participates in this offer for any direct or consequential loss howsoever arising which may be suffered, whether as a result of any negligent act or omission or any default on the part of the retailer or otherwise.
  1. The laws of the Republic of South Africa govern these Terms and Conditions and participants agree to be subject to the exclusive jurisdiction of the South African courts.

Promoter: Levi Strauss South Africa (Pty) Ltd, 17th Floor, Portside Building, 4 Bree Street, Cape Town, South Africa, 8000.