Levi’s® knows that confidence goes hand-in-hand with the perfect pair of jeans. But what makes a pair of jeans perfect? We turned to South African women to find out, and they said it’s all about jeans that fit like a second skin, enhancing their curves without gaping at the waist. We heard their voices loud and clear, and proudly introduced Levi’s® Curvy.
Led by Thuli Phongolo, the groundbreaking Levi’s® Curvy 2022 campaign became the biggest women-focused initiative launched by a fashion brand in South Africa—and now it’s back for its 2023 edition. Like many women, Thuli struggled to find jeans that suited her shape. But that all changed when she discovered Levi’s® Curvy jeans.
The Levi’s® Curvy range is fabricated with Levi’s® soft fabric technology, resulting in a blend of soft cotton with stretch that offers serious sculpting benefits, without compromising on comfort.
The Levi’s® Skinny Curvy jeans are crafted to hug your shape with precision. Say goodbye to waist gaping and hello to a flawless silhouette! With a high-rise waist, they strike the perfect balance between show stopping style and everyday comfort.
Specially crafted with curves in mind, the Levi’s® Curvy Super Skinny Jeans are like a second skin that accentuates your figure in all the right places with a mid-rise waist. Whether you’re heading for a casual brunch or dressing them up for a big night out, their versatility makes them the ultimate wardrobe staple.
Inspired by the original flare jeans that made waves in the ‘70s, this high-waisted fit is a no-gape zone that flatters your curves and tapers out to a retro-inspired flare. Made for the woman who knows what she wants, the Levi’s ® Curvy Flare jeans offer unmatched comfort while retaining their shape, day after day.
Levi’s® Curvy Straight Jeans are the perfect blend of style and functionality, with a classic straight leg for everyday wear. Tailored with curves in mind, they’re crafted with a blend of cotton and stretch to keep you feeling confident and stylish wherever you go.
Levi’s® Curvy jeans are available in Levi’s® sizes 24 – 38 (a normal SA size
28 – 42) in a variety of light, mid and dark washes and fashion finishes.
The Levi’s® Curvy range can be purchased online, at select retailers and at Levi’s® stores nationwide. For more information about the Levi’s® Curvy range follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.
